Stephanie is a regular contributor to The Huffington Post and Entrepreneur.com, where she shares tips and expert insights on content strategy for entrepreneurs. Check out some of the articles she’s recently published:
Far more often than not, entrepreneurs miss the mark when it comes to writing headlines for their content. And when they miss the mark, they miss it by a lot. Bad headlines can kill your blog posts and articles, keeping them out of the hands of your target customers—and burying the value you’re trying to share. Content-killing headlines are a widespread problem for entrepreneurs who depend on business content to build credibility and attract clients. But what, exactly, makes a headline fail? As a content strategist, I’ve seen hundreds of failed headlines across industries. No matter the subject or the audience, they always have at least one of these five fatal flaws. Read the article.
Every entrepreneur should have a healthy fear of the spam folder. After all, having your emails end up in spam means just one thing: Your target customers are ignoring you. But, you respond, It’s increasingly difficult to write e-mails that convert to business! That’s certainly true. But think of the situation from your customers’ and prospects’ perspective. They’re slammed with probably more than 100 business emails every day, and most of those are tossed aside, or ignored. So, how can you make your emails stand out—and get a response, instead of being getting sent to spam? Follow these four steps to craft engaging emails that convert to business leads. Read the article.
When we’re in school, writing is all about following the rules. Well-meaning English teachers teach us inflexible guidelines for formal essay-writing—and we dutifully follow them. But what if I told you that many of those “rules” were actually myths that destroy good business writing? Throughout my career working with entrepreneurs, I’ve found that most of them follow the same four writing myths from high school English class. It’s time to unlearn these destructive rules that prevent your business content from connecting with your target customers. Read on to discover the four common myths that are ruining your content. Read the article.
While there’s no magic button to press, there are three simple ways to leverage your best writing ideas—and effectively double your content output, right away. It all comes down to one little word with a big impact: Recycle. Recycling is the key to doubling your content output—and it should be a main component of your writing strategy. Every piece of content you create has the potential to turn into something different, new, and useful for your target readers. When you recycle correctly, successful writing ideas can be repurposed time and time again. This means less legwork for you, and more content for your audience. It’s an efficient and effective way to turbocharge your idea-generation strategy: Without repeating yourself, you can use the same idea multiple times to maximize your writing production. Here are three simple ways to double your content output by recycling. Read the article.
We’ve all been there: staring at a blank computer screen, waiting for inspiration to strike. We type a sentence, only to delete it seconds later. Writer’s block sets in, settles down, and makes itself at home. In times like these, content marketing can be a lonely endeavor. So why do it alone? There’s one surprising trick that can help you jumpstart your idea generation strategy—and it’s all about collaboration. This effective technique will bust your writer’s block and inspire your content. And it’s far simpler than you might imagine. All you need is a means of communication, and another person. Voila—you’ve got yourself an interview. Interviews are one of the most underutilized tricks of the writing trade. They’re an easy, fun, and fast way to spur content creation. Put this method to use, and save yourself from writer’s block time and time again. Read the article.
We can all agree that ideas are good. They stimulate conversation, get us thinking in new ways, and improve our businesses. However, there’s one type of idea that rules the roost: the actionable idea. The only thing more powerful than content that engages your readers is content that compels your readers to take specific action. Especially for entrepreneurs, the difference between regular ideas and actionable ones can mean everything to the success of the business. Indeed, it can have a powerful influence on bottom lines. Why? Because the more integrated your ideas become in your readers’ lives, the more integral you become to their businesses. Read the article.
Most content marketers struggle to formulate the right strategy. What’s more, the vast majority of content marketers make at least one of the same three crushing errors. These killer mistakes sabotage their strategy from the get-go, ruining the potential of their content to connect with potential buyers. Ouch! “So how do I avoid these mistakes?!” you wonder. I’m glad you asked. Let’s dig into the three crushing mistakes most content marketers make — and how you can avoid them. Read the article.